"We're known as a creative shop and we wanted to shore up the business end," Koepke says. "We wanted Clift to come in and help us with exisiting clients and future clients and make the ship run a little smoother. It takes a lot of heat off us. It gets Lance and [director of client services] Mike Densmore and I back on track in actually doing the advertising."
Jones, a Boston native, worked at Hill, Holliday before joining Bozell.