This is your sixth of seven free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Why the Molla Brothers Sold La Comunidad to Sapient Nitro

By Published on . 3

Besieged by questions about why they sold Miami-based La Comunidad to SapientNitro and for how much, Jose and Joaquin Molla created a two-minute video explaining the deal, and their future, along with hashtag #whywesold.

The reasons are sensible, such as "our commitment to digital and emerging technologies," but their new lifestyle is hilarious. We won't spoil the video, but sadly it's not true the brothers now own an NFL team.

Advertising Age Player
In this article:

Read These Next

Comments (3)