Wieden & Kennedy/Portland. Wieden & Kennedy/Amsterdam. Fallon/Minneapolis. Publicis in the West/Seattle doesn't jump to mind as next in this series of top-flight creative agencies. "They're not in that elite group yet," admits Bob Moore, who stepped down this week as Fallon's number two creative to join Publicis West as ECD and co-president. "But they will be soon." Moore, a Washington-native, says he wasn't unhappy at Publicis-owned Fallon but decided to jump to the Seattle sibling shop because of changes he sees going on there. A little more than a year ago account man Randy Browning, formerly of Mullen and Wieden & Kennedy, and art director Kevin Kehoe, a veteran of Hal Riney and Goodby, Silverstein & Partners, were named co-presidents of the office, overseeing marketing and creative, respectively. "They've done so much in the last twelve months with the quality of the work here," Moore says. "It's staggering the amount of improvement that's gone on here, and I wanted to be a part of that."
Since Browning and Kehoe took charge, creative for the shop's largest client, VoiceStream Wireless, has gotten a boost while new business has come in from Safeco and the Washington Apple Commission. To top it off, the agency is one of four shops still in the hunt for the Hyundai account. "They're doing something right here," says Moore, who will play copywriter to Kehoe's art director to form the shop's top creative team. "There's something going on between these walls and the clients feel it too. There's an energy here that I haven't seen in a while."