Director Morgan Spurlock's latest doc feature, which screened at Sundance, is a sort of indictment of branded content, but one in which brands were happy to participate.
The Super Size Me director took the idea for the film to hundreds of brands looking for backing; in the end, the likes of Mini, Pom, JetBlue and Hyatt Hotels agreed to appear in and fund the film. The film will hit theaters in April. Read more on the L.A. Times 24 Frames blog.
In this video from Sundance, Spurlock, clad in a logo-festooned jacket, talks about the inspiration for the film and the deal he cut with brands.