Moseley, a copywriter, served for the past three years as executive creative director at Wieden Amsterdam and played a major role in that agency's recent creative success, as a contributor to the lauded Coke Side of Life campaign for Coca Cola, which included the "Happiness Factory" franchise, as well as work for EA and Nike, including the Joga Bonito effort.
H&D was launched in October 2006 by Nick Hurrell, former chairman of M&C Saatchi Europe, and Neil Dawson, a former planning director and then chairman at TBWA London. Moseley will partner with the two founders, recently recruited media chief Greg Grimmer and former M&C Saatchi COO Sunita Gloster.
"The number one reason (for the move) is we're going to build this integrated agency from the ground up," says Moseley. "We have media in house and that includes media strategy so we can look at our clients' business needs in a creative way and really decide what the best way is to address those needs." For stateside agency watchers, it's a familiar refrain, but Moseley says the "new model" agency is a more common sight in the U.S. than in the U.K.: "The U.S. has been faster to embrace non-traditional things than U.K. shops." H&D's founders were also a draw for Moseley; he's known Dawson for 17 years.
Moseley is currently wrapping work on Coke's Olympics campaign and a new Coke Zero effort and plans to start his new job in January.
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