Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Mother Chaperones Zoo Spending Spree

By Published on .

Zoo - 'The Making Of'
Zoo - 'The Making Of'
Toss a bit of Brewster's Millions to two marketing chaps at British lad rag Zoo, add Mother/London's burgeoning talent for spontaneity and you'll wind up with "10K Blowout," a brash campaign equally at home on the web and the airwaves. With a small budget for Zoo, Mother decided to take what it had and pretend two employees in Zoo's marketing department, Steve and Rich, had been given
Most Popular
In this article: