Mother/N.Y. Reinvents the Corporate Video for Chipotle
Published on .
A teenage girl falls in love with a burrito.
This is not your mother's corporate video. Rather, it's a corporate video as imagined by the creatives at Mother/New York and Believe Media director Anders Hallberg. Together, they recently completed a video for burrito chain Chipotle that manages to cover all the bases -- the history of the company, its values, its architecture and what it expects from employees -- while still being gloriously wacky. In it, we see a teenage girl who is in love with Chipotle's burritos, much to the dismay of her stuffy father. After nine minutes of testimony from a bizarre cast of characters -- interspersed with whimsical animations from Hornet Inc. -- he is finally converted, however, and it all ends in a psychedelic production number about spreading "The Burrito Love." Not convinced that this isn't your usual corporate vid? Well, this one has its own cinema trailer (above).