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Mother Tests on Guinea Pigs

Published on .

Egg "Money Card"
British financial services company Egg does what any marketer does with a new product--test on guinea pigs. But in a new spot from Mother/London directed by Stink's Neo, the guinea pigs are of the furry rather than the metaphorical variety. With the new credit card program Egg Money, the rodents become happy consumers in a bizarre lab that includes a guinea pig-sized mall. Online, you can follow two specific guinea pigs or take a quiz to see what kind of guinea pig you would be with Egg Money at eggresearchlab.com.
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