Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Mother New York Births New Model for 'Mass Roots' Marketing

By Published on .

Mother, New York, the creative shop that has added fast-food entrepreneur, music-festival organizer and product designer/consultant to the job description of ad agency, is spinning off a new unit that aims to reshape the local-media space.

The founding client for Mother Productions is NBC Local Media, an organization of 10 owned-and-operated media properties in major markets including New York, Chicago, San Francisco, Washington and Los Angeles. The division adds a structural layer to Mother's broadening creative efforts, and the partnership with NBC will see the agency playing at the intersection of advertising, marketing and programming, potentially creating new kinds of content in the burgeoning local arena.

Read the rest of the story on AdAge.com
Most Popular
In this article: