Motor City Madness: The D Award Debuts

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The inaugural D Show was held in Detroit last week, with around 800 attendees arriving from all corners of the Midwest to herald work homegrown in the Motor City.

Along with the city's traditional strength in automotive, awarded work came from clients like White Castle, the Boy Scouts of America and the U.S. Navy. No, the award was not an American flag; Best in Show took home an ornate D constructed in pipes and gears with a meter reading '2007,' designed and constructed by Detroit artist Jim Ward

The Navy took top honors, with recruiting commercials from Campbell-Ewald, including "Footprints," earning the coveted (and intimidating) 'hardware' pictured above.

Print/Out of Home was taken by BBDO, Detroit, for its auto-as-insect work with Jeep. Campbell-Ewald's "Better Mobility" site for Michelin took Interactive honors, and JWT Team Detroit's White Castle work won the TV category. The Joe, a journalists' award, went to the Boy Scouts of America for its 2006 annual report, out of Latcha + Associates.

Run by a committee of the Adcraft Club of Detroit, the D Council, the D Show replaces the Detroit Creative Directors Council. The inaugural edition included work created between June 2005 to May 2007.
Latcha + Associates' work for the Boy Scouts
Latcha + Associates' work for the Boy Scouts
D Council chairman Bill Ludwig (cco, Campbell-Ewald) supervises trophy distribution
D Council chairman Bill Ludwig (cco, Campbell-Ewald) supervises trophy distribution
The stage setup
The stage setup
D Council abd Adcraft board member and director at Doner, Luana Flocuzzio
D Council abd Adcraft board member and director at Doner, Luana Flocuzzio
View all the finalists

http://www.thedshow.org/

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