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Mroueh Takes Charge for Covenant House

Published on .

Covenant House "Birth"
Taxi/Toronto ECD Zak Mroueh sits in the director's chair with a new spot for Canadian non-profit Covenant House, "Birth," which he also wrote, continuing the pro-bono work that the agency has done for the youth advocate over the last eight years. With the goal of debunking the myths that surround teenage homelessness, Mroueh shot the emotional call to action and set it to Sarah McLachlan's "Answer." "The aim of this ad is to put a human face on homeless youth," says Mroueh. "Every child comes into the world the same way and every child's future is unwritten." (MS)
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