Girl Talk: Brand's Mullens shot this AdCritic classic for Nintendo while still on the HQ roster.
Brand was created as a partnership between Farhy and Headquarters principals Tom Mooney and Alex Blum last summer. Initially, Holloway -- who'd worked with Farhy at Basecamp Entertainment -- was the shop's sole director, but Mullens, a Lion-winner in Cannes in 2001, migrated from the HQ roster to Brand. Blum, who held a stake in Brand, left Headquarters in August. Farhy declined to comment. Mooney could not be reached at press time. An official announcement is expected early next week.