Starring Michael Scott (Steve Carell) and his band of dysfunctional staffers, each of the six mini-games offers quick and easy gameplay that harkens back to the simplicity of early mobile gaming efforts, before video and music became the mobile trends du jour. Of course, this isn't the first time The Office has ventured beyond the confines of TV—NBC recently released a 10-part webisode series during the show's summer hiatus. Given the relatability of the characters and situations, the decision to promote the property from online to the mobile platform—allowing audiences to play a more active role in the Office experience—was a no-brainer. "Being a thirty-minute sitcom, The Office is well suited to multi-platform because it's the right amount of material for consumers who are using newer, alternative platforms," says John Miller, chief marketing officer for NBC Universal's television group. "The core audience also tends to embrace technology, making it easier for us to find them in these newer spaces."