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Ne-O and Toyota Team Up

Published on .

Toyota - 'Humanity'
Toyota - 'Humanity'
And to think, all these years, you were wondering what made the woofers woof and the wipers wipe. It's the engineers, illustrated in this slightly surreal take on human precision in automotive excellence. Director Ne-O, working with Hakuhodo/Tokyo creates a metaphoric cousin to Honda's "Choir"—here, the caretaking group of Toyota geeks power the ride with the tagline, "human touch," from raising the hood to whistling the parking alarm.
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