Netflix disrupts grandma's birthday.
Three new spots, directed by Smuggler's Neil Harris, show people getting so excited about the red envelope that they forget their familial obligations. In one, a couple ignore their baby's first steps as they rush to the mail slot. In another, a widow in mourning has to restrain herself, for the sake of decorum, when the envelope arrives. Another woman has less luck and ruins her grandmother's birthday party by rushing to retrieve the mail. All three spots end with a simple question: "What's better than a movie in your mailbox?"