Dale Earnhardt Jr. takes the field.
In one, we see Dale Earnhardt Jr. in the stands at a football game, where he is suddenly summoned to the field -- car and all -- to save the day. In other spots, fans use their phones to make their way through a racetrack RV park and to make short work of a concession stand line. Three other spots, created in-house at Chiat/Day, use stock footage and focus on NASCAR's American heritage.
The racing series, which was sponsored by Winston for 33 years, kicks off with the Daytona 500 on Feb. 15.