Put any image alongside this soundtrack—a wild horse galloping, a smashed cantaloupe, someone playing racquetball all alone-and the Antony and the Johnsons song makes it beautiful and depressing. That's worth something.
FedEx - "Not What It Seems"
And to think, this piece of genius almost didn't see the light when the Turkeyneck focus group got razzled over its further marginalization.
Hasbro (UK) - "Mr. Patate VA"
Absurd, hilarious, and with fantastic art direction and acting, this is about as good as it gets for toys, celebrating mirth, fun and imagination.
Burger King - "The Stuff of Legends"
Even rarer than an epic television commercial is one about the evolution of chicken in NASCAR told by the men whose lives were shaped by its delivery. Superbly directed.
Altoids - "Fruit Pants"
Between this and "Half and Half," Leo Burnett/Chicago out freaky-deaky-ed TBWA/New York. Late night TV viewers catching this plum were treated to a sublime mixture of laughter, disgust and homoeroticism.
Greenpeace - "Breathe"
Kudos for using an exercise in time-lapse photography to bring light to a little-known science tidbit
Smirnoff - "Tea Partay"
Tea Partay is brilliant for two reasons: One, none of us thought it was particularly funny but we knew it'd be wildly successful, and two, those same people who watched it a few times sent it to a half-dozen friends before they figured out it was for an evil booze product. Congratulations, I guess.
Coca-Cola - "Argentina"
Santo's World Cup work for Coke, zany, populist takes on the "all for Argentina" theme, was a refreshing break from the fanboy stuff coming from Europe.
Carlton Draught - "Flashbeer"
Viewed alongside the spots they followed, this the companion to "Big Ad" and "Paint" to "Balls," Carlton wins out. "Flashbeer" sharpens the brand's soul, where in comparison "Paint" seems a prosaic attempt to recreate something beautiful, vivid and real with a hype engine and wallet-shattering production.
prevent-it.ca - "Factory"
After these spots arrived AdCritic was petrified—would we sear the skin off our arms with our piping-hot lattes, or slice an artery opening an overnight envelope?
This brought indescribable joy to my life over and over. Ad folks, why haven't we seen a remake? Mr. T, Gary Coleman, choreographer. Get it done.
Whoever decided to place Mother and The Barbarian Group's Milwaukee's Best beer cannon films in a featured slot on YouTube gave another lease on a campaign drifting towards obscurity.
Putting the Flash into acid flashback.
Gary Brolsma's late attempt to cash in on Numa Numa
A lesson here is don't sleep on the power of the internet. Even if one day it embarrasses the living shit out of you, if you wait for the shame to pass you'll be Mahir (remember the proto-Borat? "I kiss you!").
Chevrolet - "Our country, our truck"
Is John Cougar the Christopher Hitchens of pitchmen? His album art was censored in Wal-Mart stores, but now he's selling trucks on the backs of great American tragedies. Scenes in this campaign\'s anthem (since altered) with images of 9/11 and atom bombs exploding were terrible enough, but those that endured, Rosa Parks, Muhammed Ali, Vietnam, Katrina? Come on.
Agencies, vendors etc. opening in Second Life
Unless of course this means we can do the cocktail party meet-'n-greet by running an automated script from the couch.
Videogame hardmen slugging it out over the oh-so-lucrative PS3
Let's hope someone speculating on the system traded their PS3 for $12,500 in Taco Bell food.