RouteFinder's impressive networking component is made all the powerful with the addition of Google Maps' bag of tricks. Users can creating a new route by simply clicking points on a standard graphical street map or a highly-detailed satellite map—or a hybrid of the two. And the search function allows you to seek out previously created routes by postal code, distance, type of road, whether the terrain is flat or hilly, and even whether the route is well-lit at night. "Aesthetically, Google Maps is without doubt the best looking mapping solution on the market, and provides a great deal of flexibility at the API level," says Jefferson. "We're really excited about the emergence of a new wave of web applications like Google Maps, Google Suggest and Amazon A9. The potential is for brands to exploit these technologies to deliver a much more enriched experience to consumers. The future could see the development of rich internet applications for clients that leverage Google's API to deliver local directory and geodata sharing to web communities in addition to interactive mapping."