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Nike: ID Yourself

Published on .



Nike "Orange + Green"
To announce the relaunch of longrunning website NikeID.com (now in version 2.5), Wieden + Kennedy/Portland has created a series of 15-second spots that, each in their own way, hail the virtues of customization. Malcolm Venville of Anonymous Content directed five of the promos -- including this one, in which a boy's freckles and eyes highlight the pairing of orange and green -- while Michael Apted and Tom Foley of Independent Media contributed other executions, all of which drive viewers to the site, where they can customize their own pair of Nikes.
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