As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
Like it did for Nissan at the end of last year, TBWA/Chiat/Day/L.A. is embracing DVRs with a new campaign for the car maker as part of the brand's "Shift_Passion" initiative to coincide with March Madness. The films appearing on Tivo menus as well as online at ESPN.com are dubbed "No Stone Unturned" and follow the recruiting path of Coach Rick Utzinger of the fictional East Southern Central State University as he drives his Nissan Frontier and looks for basketball talent in unexpected places. The first, which launched last Sunday, depicts a fishing phenom who hits bass precisely with a flick of the wrist, while the second, launching on Monday, shows a shepherd whose allergies make him one hell of a defenseman.