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Nissan Takes Passion on the Road

By Published on .

Nissan 'Raliegh Felton'
Nissan 'Raliegh Felton'
Like it did for Nissan at the end of last year, TBWA/Chiat/Day/L.A. is embracing DVRs with a new campaign for the car maker as part of the brand's "Shift_Passion" initiative to coincide with March Madness. The films appearing on Tivo menus as well as online at ESPN.com are dubbed "No Stone Unturned" and follow the recruiting path of Coach Rick Utzinger of the fictional East Southern Central State University as he drives his Nissan Frontier and looks for basketball talent in unexpected places. The first, which launched last Sunday, depicts a fishing phenom who hits bass precisely with a flick of the wrist, while the second, launching on Monday, shows a shepherd whose allergies make him one hell of a defenseman.
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