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Nutrigrain's Snack Planner

Published on .

Nutrigrain "Model"
A talking doll, a model office, a bewildered snacker and breakfast bars are the unusual ingredients for the latest Nutrigrain spot from Leo Burnett/Toronto and director Matt Aselton, who is repped by Epoch in the states and Blink Pictures north of the border. The talking doll is in fact a snack planner named Steevynne, who uses the model office to help Jim--whose diet routine includes the office vending machine--make better choices. Of course these include Nutrigrain bars, which are touted by the little sassy guy in the purple suit. Take a look and let us know what you think using our feedback options and rate-the-ad system. (MS)
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