Ogilvy's "mLife" CD Jumps to Hill, Holliday

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Ogilvy & Mather/New York executive creative director Jeroen Bours has been named ECD of Hill, Holliday/New York, officials at Hill, Holliday announced today. As the shop's new top creative, he replaces David Wecal, who has left the agency.

While at Ogilvy, Bours spearheaded the "mLife" campaign for AT&T Wireless, as well as campaigns for American Express. He previously worked at DDB/New York and at McCann-Erickson, where he developed the longrunning "Priceless" campaign for MasterCard.

Bours says taking the helm at an agency was a logical next step. "I've learned so much from Rick Boyko and I've learned a lot from Steve Hayden and now someone says, 'Take all that learning and put it to work.'" he says. "It's a fantastic opportunity." He also believes that Hill, Holliday's New York office -- long dwarfed by the Boston flagship -- is poised for growth. "The culture is there," he says. "New York just needs to come out of that shadow, and they'll be force to reckon with."

Hill, Holliday/N.Y.'s client roster includes Popeye's and regional duties for Verizon Wireless.

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