While at Ogilvy, Bours spearheaded the "mLife" campaign for AT&T Wireless, as well as campaigns for American Express. He previously worked at DDB/New York and at McCann-Erickson, where he developed the longrunning "Priceless" campaign for MasterCard.
Bours says taking the helm at an agency was a logical next step. "I've learned so much from Rick Boyko and I've learned a lot from Steve Hayden and now someone says, 'Take all that learning and put it to work.'" he says. "It's a fantastic opportunity." He also believes that Hill, Holliday's New York office -- long dwarfed by the Boston flagship -- is poised for growth. "The culture is there," he says. "New York just needs to come out of that shadow, and they'll be force to reckon with."
Hill, Holliday/N.Y.'s client roster includes Popeye's and regional duties for Verizon Wireless.