Olympics Make Up for So-So Super Bowl

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While many major advertisers sat out the Super Bowl -- and few who stayed brought their A-game -- the opening weekend of the Winter Olympics made up some creative ground, as new campaigns were unveiled for clients ranging from Nike to E*Trade. Wieden & Kennedy/Portland led the way with a new Nike :90 that reminded us why both brand and agency are famous. "Move" -- directed by RSA's Jake Scott -- features footage that flows somberly from sport to sport before ending in Nike's resurgent "Just Do It" tag.

Meanwhile, Goodby, Silverstein & Partners -- after firing the E*Trade chimp during the Super Bowl -- followed up with a new four-spot campaign rife with post-boom humor. Each spot begins with an archaic title card that says "1999," as if it were sometime during the silent era. The scenes that follow -- directed by Biscuit Filmworks' Noam Murro -- are of dot-com excess: venture capitalists throwing money around, tech firms hiring anybody. "Times have changed," reads the closing super. Tech and financial companies seem to have decided how to handle the recession -- by laughing at it. Fallon's new campaign for EDS takes a similar comic tack, and even Bozell/New York's Olympic sponsorship spots for Bank of America -- also directed by Jake Scott -- are funny, featuring rank-and-file employees attempting treacherous winter sports. Another surprisingly funny spot -- from Publicis of Mid-America, Chicago and the Principal Financial Group -- features office workers celebrating like athletes when they find out Principal is handling their 401K. Watch for the woman taking a "Lambeau Leap" over a cubicle wall. That's what really makes it.

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