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Orbitz Plays Hide-and-Seek, and Wins

Published on .

A woman discovers her Hawaiian vacation.
Last year, Y&R/Chicago aimed to push travel website Orbitz through the clutter with a series of spots featuring bobble-headed marionettes. This year's campaign is all live-action, but similarly offbeat.

In three new spots directed by Biscuit Filmworks' Noam Murro, we see pasty people in pale environments who are apparently "it" in a game of hide-and-seek. After they finish their countdowns, they go in playful seach of, well, we don't know what exactly -- but what they find is a seal, some showgirls and a ukelele-toting kahuna. And what's that got to do with travel? The reveal is that "Orbitz makes it easy to find your vacation" to Orlando, Vegas, Hawaii or wherever.

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