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Pencil Party: The One Club's 2007 One Show Awards

Published on .

Tate Tracks
Tate Tracks
Names and faces from around the advertising industry gathered in New York for handshakes, high fives and pencils when The One Club presented its 32nd annual One Show awards this week. At the Lincoln Center on Wednesday, Fallon/London turned heads by taking the top prize with its "Tate Tracks" campaign for London's Tate Modern Gallery, where musicians like the Chemical Brothers and Blur's Graham Coxon each created a track inspired by a piece of artwork. Gallery visitors could then listen to the tunes on headphones near each particular piece of art or on the museum's website.
Other notable Gold pencil winners were TBWA/Chiat/NY's charmingly bizarre work for Combos and Skittles, Ogilvy Toronto's Dove "Evolution" spot, Crispin, Porter + Bogusky's Xbox videogames for Burger King, Santo's hilarious "Bald" spots for Arnet and Wieden+Kennedy/Portland's "Videogame" spot for Coke. Bartle Bogle Hegarty/New York picked up two golds for its ever-popular Gamekillers campaign for Axe. The One Show's first People's Choice award went to Bangkok's Jeh United for its "Jam" spot for Asiasoft. The biggest overall pencil hauls were by TBWA with 18 (with nine golds and wins from New York, Berlin and Auckland); Ogilvy & Mather and Saatchi & Saatchi with nine each (Ogilvy had five golds, Saatchi won two); BBDO with eight (one gold); and Crispin Porter + Bogusky and McCann Erickson with four pencils each.
Jung von Matt AG's LOST
Jung von Matt AG's LOST
At Friday's One Show Interactive gala, R/GA continued the run it started at the ANDYs and took top trophy honors for its Nike Plus work. The shop won four pencils overall. Other not-so surprising wins went to TribalDDB for its work for Philips Bodygroom Shaver, Ogilvy's Dove "Evolution" work and Jung von Matt AG's LOST interactive email campaign. For a complete list of winners and details, visit The One Club online.
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