Furlined has added The Hunger Games director Gary Ross to its roster. Ross made his directorial debut in 1998 with Pleasantville and is known for writing and directing Seabiscuit. He wrote the screnplays for Big and Dave. He also produced 2008's The Tale of Despereaux, for which he also wrote the screenplay.
Believe Media has signed Anthony Mandler to its global roster of directors. Mandler has directed spots for such brands as Nike, Samsung, Ciroc and Motorola and has photographed David Beckham, Ryan Phillipe, Lebron James, Eva Mendes and Eminem among others for publications like Entertainment Weekly, Esquire, Rolling Stone, ESPN and Men's Health. He has shot more than a dozen music videos for Rihanna and music projects with Jay-Z, Mary J Blige, Drake and The Killers, and has three feature projects in development.
Red Tettemer + Partners (RT+P), the Philadelphia-based indie creative agency, has made several new creative hires: Clarence Bradley, associate creative director; Joey Crawford, creative director; and Ryan Epp, interactive developer. Bradley, who will handle creative duties for clients such as Under Armour, Planet Fitness, Dial for Men and Right Guard, joins from The Martin Agency. Crawford joins from PP+K, where he was creative director/commercial director, and Epp was previously an application/games developer at Idle Media. In addition the agency has promoted Amanda Abrams to associate creative director from senior copywriter and Ari Garber to associate creative director from art director.
As the role of programmatic buying and selling in digital advertising continues to grow, issues surrounding viewability and verification are moving to the forefront. This white paper looks at the current state of and future prospects for programmatic in a digital ad industry increasingly defined by viewability and verification. Brought to you by RhythmOne.Learn more