People Talk Books, Movies and Music in New Borders Ad

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Borders "Reference"
For Borders' first television commercial in eight years, Crispin Porter + Bogusky has created a quick-cut montage of people referencing their favorite books, movies and music.

Shot by features director Jim Sheridan (In America, My Left Foot) via Moxie Pictures, the 90-second spot -- which breaks on cable and in theaters on Friday -- includes, we are told, more than twenty allusions to books, songs and films. We counted at least that many.

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