×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

People Talk Books, Movies and Music in New Borders Ad

Published on .



Borders "Reference"
For Borders' first television commercial in eight years, Crispin Porter + Bogusky has created a quick-cut montage of people referencing their favorite books, movies and music.

Shot by features director Jim Sheridan (In America, My Left Foot) via Moxie Pictures, the 90-second spot -- which breaks on cable and in theaters on Friday -- includes, we are told, more than twenty allusions to books, songs and films. We counted at least that many.

In this article:
Most Popular