Pepsi Readies Spots for Oscar Night

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Pepsi "Spartacus"
Pepsi will launch four new commercials Sunday night during ABC's Academy Awards telecast, including a spot that pays homage to the Oscar-winning gladiator classic Spartacus. Using footage from the original film, the commercial -- from BBDO/N.Y. and director Joe Pytka -- turns the famous scene where Kirk Douglas and his cohorts all claim to be Spartacus into a statement about Pepsi.

Other new Oscar-night spots from PepsiCo include an animated commercial for Diet Pepsi from DDB/N.Y. and the debut of a new "sitcommercial" campaign for Sierra Mist from BBDO. The latter features recognizable players from Mad TV and other shows involved in situations of Curb Your Enthusiasm-style awkwardness. The series, which will eventually include ten spots, will take up residence at on Sunday night.

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