Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Pepsi Readies Spots for Oscar Night

Published on .

Pepsi "Spartacus"
Pepsi will launch four new commercials Sunday night during ABC's Academy Awards telecast, including a spot that pays homage to the Oscar-winning gladiator classic Spartacus. Using footage from the original film, the commercial -- from BBDO/N.Y. and director Joe Pytka -- turns the famous scene where Kirk Douglas and his cohorts all claim to be Spartacus into a statement about Pepsi.

Other new Oscar-night spots from PepsiCo include an animated commercial for Diet Pepsi from DDB/N.Y. and the debut of a new "sitcommercial" campaign for Sierra Mist from BBDO. The latter features recognizable players from Mad TV and other shows involved in situations of Curb Your Enthusiasm-style awkwardness. The series, which will eventually include ten spots, will take up residence at www.Mist-Takes.com on Sunday night.

Most Popular
In this article: