Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Pepsi Sluggers Shoot the Moon

Published on .

Pepsi "Stand Off"
A home run derby goes all the way to the moon in a new commercial for Pepsi that breaks this week from BBDO/N.Y. The Joe Pytka-directed spot features a home run showdown between major league sluggers Alex Rodriguez and Vladimir Guerrero that comes to a sudden end when Guerrero literally shoots out the moon. The pair will also appear in a commercial for Pepsi's "Go Pro Sweepstakes" -- directed by HSI's Randy Krallman -- in which we're reminded why we watch athletes do their jobs, rather than the other way around.
Most Popular
In this article: