×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Pepsi Spontaneously Combusts

By Published on .

Pepsi 'Spontaneous Combustion'
Pepsi 'Spontaneous Combustion'
Pepsi gets silly with celebrities in its latest spot from BBDO/N.Y. and Traktor, called "Spontaneous Combustion." As they emerge from delis across the street from one another, SNL alum Jimmy Fallon and (former?) indie queen Parker Posey drink Pepsi and feel the need to bust a move. Their steps are unmistakably silly, but with an equally funny track the dance-off is ironically uncool and self-aware, escalating with visual effects and then rising to the top of a cab. Eventually Posey gets high enough to disappear from the frame altogether, and Fallon finishes his taxi-dance to the tag, "It's the cola."
In this article:
Most Popular