As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
Pepsi gets silly with celebrities in its latest spot from BBDO/N.Y. and Traktor, called "Spontaneous Combustion." As they emerge from delis across the street from one another, SNL alum Jimmy Fallon and (former?) indie queen Parker Posey drink Pepsi and feel the need to bust a move. Their steps are unmistakably silly, but with an equally funny track the dance-off is ironically uncool and self-aware, escalating with visual effects and then rising to the top of a cab. Eventually Posey gets high enough to disappear from the frame altogether, and Fallon finishes his taxi-dance to the tag, "It's the cola."