Pereira & O'Dell was the overall winner of Ad Age's Small Agency Awards, held last night at the inaugural Small Agency Conference in New Orleans.
The categories ranged from Small Agency of the Year and International Agency of the Year to Agency of the Year in the Southwest and Best Small Agency Culture.The Winners:
Small Agency of the Year 2010: Pereira & O'Dell, San Francisco
In only its second year in existence, this thriving agency has seen a 161% increase in revenue and is nearing the launch of a new office on the east coast. It intends to hire at least 30 more people in 2010 as it builds upon an already impressive portfolio of clients that includes Lego, Muscle Milk and University of Phoenix -- a major achievement coming out the economic downturn.
Campaign of the Year: Definition 6, New York, for Coca-Cola's Happiness Machine.
The challenge? Turn the routine task of buying a soda into a happy occasion. The solution? Gut a Coke machine, put someone inside and install it in the cafeteria of St. John's University. When students put in a dollar, they were given flowers, pizzas, sunglasses -- even a 12-foot sub sandwich. It made an impression on the students and the video made an impression on the web.
Agency of the Year Runner Up: VIA, Portland, Maine
To get to better know clients from around the country, VIA has been running a successful "Salon Series" where the CMOs of blue-chip companies are invited to discuss and debate issues of the day in an intimate setting. In the past year this event has translated into new-business opportunities for the shop from the likes of Samsung and others. At same time VIA hasn't lost sight of helping out the community, such as a breakthrough campaign it did for the Salvation Army last year.
Campaign of the Year Runner Up: Expense-a-Steak
New York-based Walrus wins for its humorous Expense-a-Steak application, created for Maloney & Porcelli restaurant in New York.
International Agency of the Year:Hot Tomali, Vancouver, British Columbia
This shop won for the notable campaign it created for Telecommunications Workers Union, where it drove a national "unemployment clock" across Canada that snagged $1 million in media exposure for the client and earning it a permanent home in Vancouver.
For more results visit AdAge.com