×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

PES Breaks Through with Wongdoody, Dodgers

Published on .



A family of bobbleheads go out to the ballpark.
In a new campaign for the Los Angeles Dodgers, Wongdoody/L.A. turns the camera on a family of bobbleheads as they go out to the park to support the team. The effort is the first significant commercial job for New York-based filmmaker PES, aka Adam Pesapane, who has garnered lots of acclaim in recent years for his innovative spec spots and shorts. In 2002, his stop-action film "Roof Sex" made the Saatchi & Saatchi New Directors Showcase in Cannes, while last year's "Wild Horses Redux" -- an unauthorized Nike homage featuring electric football players stampeding across a landscape of fur and meat -- quickly became an online sensation.

In the eight-spot Dodgers campaign -- directed by PES via production company CZAR.US -- we follow the shaky-headed clan as they hustle for autographs, tackle enormous hotdogs and try to stay in their seats as fans rock the stands for star pitcher Eric Gagne.

Most Popular
In this article: