MDC Partners' Redscout has tapped former Deutsch, New York top creative Peter Nicholson to serve as its first chief creative officer. The firm has also recruited longtime Venables Bell & Partners exec Nick Johnson to serve as president. Both Messrs. Nicholson and Johnson will be based out of New York and will report to Redscout CEO Jonah Disend.
The hires come as Mr. Disend is trying to move the agency beyond a brand-innovation firm to doing more consumer-facing creative execution. "There comes a time [in the relationship with a marketer] that we hit a stopping point, where we own this product and service, and are so close to the strategy, but then we have to hand it off to a BBDO or a TBWA/Chiat/Day," Mr. Disend said. "It's like putting your child up for foster care. We're trying to say, let's erase that distinction...we want to keep going and not stop and hand off the work."
Most recently, Mr. Nicholson served as partner and chief creative at Deutsch, New York, working on brands like Tylenol and PNC Bank. His spent two years there, exiting amid the Deutsch merger with Interpublic Group of Cos. sibling Lowe, New York last year.
Read the full story on Nicholson and Redscout on Adage.com.