Two Philadelphia-based creative shops, Red Tettemer and Stick & Move, are joining forces. Under the deal, 54-person Red Tettemer will acquire Stick and Move's clients and eight of its staffers, and the combined entity will be known as Red Tettemer & Partners.
Financial terms of the deal were not disclosed. The deal yields no client conflicts but will spur two redundancies of Stick & Move staffers.
"Every once in a while we've fantasized about this, but it became real about a month and a half ago," said Steve Red, president and chief creative officer of Red Tettemer, who met the Stick & Move gang when they set up in Philly about five years ago. "We both have the same goals—to make our mark on the advertising world—and we think we can do it faster together. A lot of agencies are soul searching and trying to find their way, and we thought it was remarkable that we had similar vision and want to kick large, national-scale ass."
Stick & Move—which was last year named runner-up in Northeast Agency of the Year category as part of of Ad Age's inaugural Small Agency Awards—was founded by a duo of Crispin Porter & Bogusky alums, Steve O'Connell and Jared Scott. Mr. O'Connell said being absorbed by its bigger neighbor comes at a time when Stick & Move was struggling to grow. "We hit a bit of the downslope during the recession, and hung in there. But there is a lot of plateauing going on; it's hard now in the industry [for many agencies] to grow."
Read the full story on Red Tettemer's acquisition of Stick and Move on Adage.com.