×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Play, Share, Pass

By Published on .

PSP 'Pass'
PSP 'Pass'
Gamers get off the couch and show some athleticism in a new PSP spot from TBWA/Chiat/Day/San Francisco in which the portable gaming and media device is passed from player to player like a ball. Directed by Believe Media's Vogel.Villar-Rios, the spot shows a skater, break dancer, baller, biker, DJ and token chick enjoy the PSP when it drops out of the sky and into their hands. After playing for a few seconds, each gives the PSP a toss into the wind, until it ends up back at its source—the scruffy everykid, naturally.
Most Popular
In this article: