A guy cracks up.
Six new spots from Euro RSCG MVBMS Partners and Rogue Films' director Nick Jones feature nothing but laughter as people share photographs with one another. In one spot, we see a man alone at a table, laughing hysterically. Only as his friend crawls back into his seat from under the table do we realize that he hasn't been laughing alone. In another, a young man seems to be crying at first, until his face cracks into a mad cackle. Polaroid has also launched a section devoted to laughter on its website.