Three agencies landed two spots apiece on the list. BBDO/New York's 1984 Pepsi spot "Jackson Street," featuring the future King of Pop, and 1996's "Security Camera," in which a Coke delivery man gets caught with his hand in the Pepsi cooler, both made the list. "Fashion Show" and "Fluffy Bun," a pair of mid-'80s Wendy's spots from Dancer Fitzgerald Sample -- and a copywriter named Cliff Freeman -- also made the top 10. Goodby, Silverstein & Partners placed two clients on the list with "Aaron Burr" for the California Milk Processor Board and Budweiser's talking frogs.
Budweiser's contagious "Whassup Wasabi" from DDB/Chicago made the list, as did Mullen's 1999 "When I Grow Up," for Monster.com. The lone representative from the '70s was McCann-Erickson's legendary "Mean Joe Greene" ad for Coca-Cola, while the most efficient ad buy in history, Chiat/Day's "1984" spot for Apple, rounds out the top 10.
A History Channel special based on the list, also hosted by Brooks and Thomas and sprinkled with interviews with Jeff Goodby, Lee Clow, Ridley Scott and Cliff Freeman, among others, airs tonight at 10 p.m. EST and again on Sunday at noon. (Gabi Horn)