×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Poppin' With Mr. Sub

By Published on .

Mr. Sub - 'Button Pop'
Mr. Sub - 'Button Pop'
Extra meat is a simple enough concept—but we've got to hand it to Toronto's Zig and the Electric Company's James Paterson for creating a strangely compelling set of characters to tout Mr. Sub's bonus plan. Two contestants, one a brawny wrestler type with a championship belt and the other a svelte, mustachioed old-time fancy dancer vie for button popping glory. Yes, the spot approaches—nay, hangs with—the Quiznos' Spongmonkeys-like style of sandwich wackiness, but what's wrong with that?
In this article:
Most Popular