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Extra meat is a simple enough concept—but we've got to hand it to Toronto's Zig and the Electric Company's James Paterson for creating a strangely compelling set of characters to tout Mr. Sub's bonus plan. Two contestants, one a brawny wrestler type with a championship belt and the other a svelte, mustachioed old-time fancy dancer vie for button popping glory. Yes, the spot approaches—nay, hangs with—the Quiznos' Spongmonkeys-like style of sandwich wackiness, but what's wrong with that?