Why not see who's advertising around the advertising coverage while you're at it?
From Prom Queen to Golden Girl
Published on .
Exit Films/Anonymous Content director Garth Davis and Saatchi & Saatchi Sydney have teamed up again, this time for a crypto-nostalgic spot for Sony's HD Handycam. It's just over a year since the agency and director came together on Toohey's Extra Dry "Catapult," a spot that entailed bluescreening the brand's iconic (and dangerous) stag. This time Sydney VFX house Fuel helped engineer a grand transformation. A couple smooches as the camera moves around them. As it moves, she ages, becoming an old woman in the 26 or so seconds it takes to make the full circle around the couple. "So clear that the memory never fades" is the tag, but we wonder—will she still be able to play the memory back when the technology that recorded it becomes obsolete?