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Publicis/Seattle Introduces T-Mobile

Published on .

Zeta-Jones stars as a mysterious spokesperson with the power to freeze time.
Yesterday, Publicis/Seattle launched a new campaign for T-Mobile -- the parent brand of VoiceStream Wireless -- starring actress Catherine Zeta-Jones as a spokesperson who freezes time and solves problems with cellphone advice.

In one spot, a woman who needs help flirting with an Italian hunk gets hooked up with emergency language lessons. In another, a quick phone call cuts through a slacker's post office boredom. The whole campaign, directed by Radical Media's Tarsem, kicks off with an anthem spot in which Zeta-Jones promises more of everything from T-Mobile.

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