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Q&A with Cannes Film and Press chairman Bob Scarpelli

Published on .

DDB's Bob Scarpelli
DDB's Bob Scarpelli
Registration announcements for the 54th International Advertising Festival in Cannes arrived this week, along with news DDB chairman and chief creative officer Bob Scarpelli will head up the Film and Press juries. AdCritic caught up with Scarpelli in between a client meeting and a trip back to Chicago to watch the Bears in the playoffs Sunday. Here's the word on this year's contest from the man who built a virtual Serengeti at DDB with Lions captured on the Riviera.

What are you looking for in a Grand Prix?

I don't know. We're going to be looking for best idea, I know that sounds like a clich
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