Quiet Man Alums Launch Brandname

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A new effects boutique officially opens its doors this month in Manhattan's Flatiron district. Dubbed Brandname, the shop is headed by former Quiet Man Inferno artist Colin Stackpole and 2D artist Pat Lavin. Lavin worked for two and half years in Quiet Man's motion graphics department before departing for The Well.

"I grew up in a military family and I'm used to transition and change, so I need that," says Stackpole. "I'd been at Quiet Man for six years and it was time to shake things up." Stackpole, who spent the last three years at Johnnie Semerad's effects company as lead Inferno artist, includes such spots as "Reincarnation" for Mercedes and the Super Bowl commercial "Gilligan’s Island" for AT&T Wireless (shown) among his credits. "Johnnie was my mentor and I’m kind of following in his footsteps, setting out on my own," he says. "It was an amicable parting."

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