Long-standing rumors about Radical Media absorbing Santa Monica production house Stiefel + Company have finally come to pass. Frank Stiefel and Radical's Frank Scherma confirmed this afternoon that they have reached an agreement in principle for Radical to acquire Stiefel's company, which has, at various times, housed such star directors as Kinka Usher and Noam Murro. Current Stiefel directors Andrew Becker, Peter Darley Miller, Brett Froomer and Andrews Jenkins will join the Radical roster as part of the deal and Frank Stiefel will become an executive vice president at the company. Directors Marc Greenfield, Craig Henderson and Peter Kagan won't be making the jump. "They're making other plans," Stiefel says. "It wasn't right for them."
According to Scherma, Radical will benefit from having Stiefel's experience in upper management. "To have a new eye looking at things as you're growing is great, and that's what this is all about," he says.
Also as part of the deal, Radical has acquired Stiefel's offices -- conveniently located across a parking lot from Radical's own -- which will eventually become home to a West Coast branch of Radical's postproduction satellite Outpost Digital.