×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Rainier Returns

Published on .



Rainier "Ice Cave"
Fresh off scooping up several awards this season, Cole & Weber/Red Cell is extending its "Remember" campaign for Rainier Beer with a brand new adventure. Teasers, directed by Jordan Brady of Area 51, are airing now for a 22-minute short film called Operation Liberation in which two guys set out to salvage an ancient -- and gigantic -- bottle of Rainier (scientific name: Refreshus Verticus) that has been discovered inside a glacier. The film will have a public premiere in Seattle on July 20 and will also appear on RainierVision, a regional late night television show created by the agency. It will also be available at RememberRainier.com.
Most Popular
In this article: