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The Richards Group, Brand New School Animate Pork
Published on .
National Pork Board "Destiny on the High Sea"
The other white meat gets a whole new look in a breaking campaign for The National Pork Board from Dallas agency The Richards Group and bicoastal animation company Brand New School. The effort's tagline is "Don't be blah," and the spots are anything but. Rather, they feature anthropomorphized cuts of pork involved in animated adventures with various condiments. In one spot, for example, Captain Pork Cutlet and first mate Ginger struggle for survival after their ship rams a giant head of iceberg lettuce. In another, a pork loin professes his love for an apricot over the objections of the evil Lord Chicken Breast. Nutty.