Richardson: "I'm a Mac freak!"

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Richardson in Apple's new "Switch" campaign.


At least one of the testimonials in Apple's new "Switch" campaign from TBWA/Chiat/Day/Los Angeles is from someone who is no stranger to advertising. In one spot, Liza Richardson -- a Los Angeles deejay who does music research and supervision via Santa Monica music house Stimmüng -- talks about her first PC experience, an experience that made her a Mac fanatic. Click here to view the ad.

"I'm a Mac freak," admits Richardson, who says she uses iTunes in her life as a club deejay and host of "The Drop" on KCRW radio in L.A. "I've been running around bragging about it, so I guess it finally paid off." Since joining Stimmüng, Richardson has had her hand in spots for Motorola and the Nissan Xterra, the latter via Chiat/Day. Previously, she served as a freelance music supervisor on McCann-Erickson's launch campaign for Apple's arch-nemesis, Microsoft Windows XP, a campaign that featured the Madonna track "Ray of Light." "It is ironic, isn't it?" Richardson says, adding that she doesn't worry that her preference for Macs will keep her away from future Microsoft work. "I am a Mac fanatic, so I would never lie about that, even to them."
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