Tribal DDB has named Robert Rasmussen its new U.S. Chief Creative Officer and ECD of the agency's New York office. Rasmussen moves from BBH New York, where he was ECD of innovation. There, he worked on the launch of GMAC/Ally Bank and the Sprite relaunch.
Prior to that Rasmussen oversaw Nike creative at R/GA and worked on client projects like Nike Plus Human Race, SPARQ and Head2Head. Before landing at R/GA Rasmussen worked at JWT/N.Y. on the agency's launch efforts for JetBlue and at Wieden + Kennedy, N.Y. His credits there include campaigns for ESPN and the acclaimed Sega Beta7 campaign.See some of Rasmussen's past work:
From JWT's JetBlue launch campaign: