Roger Camp joins Publicis & Hal Riney as CCO

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Publicis & Hal Riney's Roger Camp
Publicis & Hal Riney's Roger Camp
Renowned creative director Roger Camp has joined San Francisco's Publicis & Hal Riney in the new position of Chief Creative Officer, resurrecting a relationship that began in the heady dot-com days when the young art director helped create refreshingly droll work at Riney for Discovery.com. Additional breakthrough work came for brands like Miller High Life with Wieden + Kennedy and, most recently, Holiday Inn and Brawny at Fallon. Camp is the winningest American art director in the history of the D&AD awards, a legacy he'd like to solidify in his newest venture.

So, big news—what have you been doing leading up to this?

It's kind of kooky, kind of crazy, but I'm really happy to get back to San Francisco. I think it's going to be really great, because I've worked with these guys before. I was at Fallon and left there, came back to Portland where the family was and have just been freelancing and consulting for the last six months.

And you sat in on a couple of recent pitches in San Francisco?

Yes, with Jon Soto [ECD], I was brought in to help them with those pitches. So it's been a great run. I've done three things with Riney, one was the discovery.com stuff back in the day, and then there were these two pitches, and I've been spending a lot of time down there. The pitched turned into the Pinnacle win, which includes Hungry Man foods as well as Altoids.

Lately there's been a lot of good Altoids work—you've got big shoes to fill.

Yeah, that's what I'm most encouraged by. The team that I work with there, the management team, Soto, Jamie King [managing director], who I think is just fantastic, as well as Karen [Francis, agency CEO] and Charlotte [Holden, general manager], all those guys seem like their heads are in the right place. Watching the machine work I knew there was a ton of potential, so I'm really, really excited. I met with Maurice [Levy, Publicis Groupe CEO] during this whole process and I explained to him, what I'm excited about now is Riney is at a stage where we can put up the guard rails to ensure we build the agency that we want to build. The Sprint thing, we're going to work through that and see how best to attack that, but we're starting to build an agency, with some of the new wins that we have, that I think is going to be great. It's getting in, it's defining the culture, it's playing with all of the resources that I have there as well as seeing what else is needed. And it's Riney for God's sakes. There's a legacy there. Every ad person worth their weight has come through there in some way, it's the foundation. I want to believe people are still rooting for them because it's the alma mater.

It's funny how people in this business can be nostalgic about an agency.

Yes, and that is the good and bad that I look to leverage as well as find a way to contemporize. It's been really necessary after Fallon just to be sitting back here in Portland on my porch swing. Working was fun. But I've been starting to weight some offers, and working with Riney, knowing the potential, and then having some new business wins, this nest that was kind of built; from what I know, this next year should produce some great work.

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