As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
RSA Films has launched a bicultural Latin commercials division called La Division, which is led by Ed Rivero, an experienced producer in both the Hispanic and general markets. According to Rivero, he joined RSA four years ago with the intention to bring international talent to the States—an admittedly tough market to break into—under the umbrella of a larger company. However, "The whole point was never just to do Hispanic," he says. "I came from general market, and I thought that Hispanic was a great niche, and because I'm Latin and speak different languages it was just natural for me to do that. The idea was to bring talent, who happen to be Latin, but they also happen to be the best directors, period." Among those directors are Angel Gracia, Arturo Pereyra, Augusto Gimenez Zapiola, Felix Fernandez de Castro, Jesus M. Rodriguez, Karina Taira, Magaby Garcia, Simon Bross and Doble Nelson. Rivero served as producer of An Argentine in New York, one of Argentina's highest-grossing films of all time, and helped to launch M&Ms, Starburst and Uncle Ben in the U.S. Hispanic and Latin American markets.