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The Rubberband Man Gets Animated for OfficeMax
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OfficeMax "Santa's Helper"
OfficeMax's funky office supply guy, the "Rubberband Man," gets animated in a new holiday commercial from DDB/Chicago. Playing off earlier live-action spots, "Santa's Helper" casts the character in a stop-motion winter wonderland created by Chel White of Portland's Bent Image Lab. In a style reminiscent of holiday specials like Rudolph the Red-Nosed Reindeer, the RM goes about his business passing out office supplies to all the girls and boys, backed by a remix -- courtesy of Chicago music house Spank! -- of the Spinners classic that inspired the campaign.